Suddenly the conversation I had with such a sympathetic food truck hipster about a year ago during an after-rush afternoon hour at the Smartcity Conference in Barcelona turns up. Why is it that a (digital) business transformation in which we are all catapulted into does not encourage us to fundamentally rethink the way of organizing and to tap into (new) customer segments? Those days in Barcelona My hands itch to sit down with them for once, because there are as many alternative uses as possible, different target groups, different ways of organizing. because it doesn't have to end like this at all, with or without corona. A pity also for us as (potential) clients. It's a pity especially for the people who run them, the ones I met at home and abroad, all creatively driven people, of all ages and who stepped in this business for various reasons. Too bad because they gave color to parties, congresses, conferences or just to a meeting place in town or city where they regularly turned up. At least that's the tenor of the story in De Tijd. Many hip food trucks seem to die a painful death. Why, and what that has to do with business transformation, that's what my article (or is it a manifesto) is about. Unfortunately, title and content are limited to the dry conclusion that a hype is as good as extinct. Something like that could have been the title of the article in De Tijd (see link below - in Dutch).
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